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Creating High-Converting Ad Images

Images are the main thing that will catch someone’s eye as they scroll through Facebook.  But how do we approach our images – text or no text, casual or professional, and what about stock photos?  We’ll cover all of that plus how to design images in this section.

FYI – the 20% Text Rule has been lifted!  But I would still not use images that are all text – Facebook may still be “restricting” them with lower reach and they may not get as good of a response.

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