Google Advertising

Ilana Wechsler is an expert in Google and YouTube Ads and has trained people all over the world as well as managing millions in ad campaigns. Now more than ever it makes sense to diversify your ad strategy.

She’s going to cover what you need to know to run successful Google ad campaigns, common Gotchas to avoid and she’s going to do a live demo plus Q&A.

To see if something is actually wrong with your results, you may need to have the right expectations.  Sometimes you hear people talk of 1 cent per clicks and 10 cents per lead or crazy numbers like that and you feel like your ads aren't doing as well.  Let's look at the industry numbers as well as my general experience.  More specific numbers are sometimes listed in the individual industry sections.

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