The Step-by-Step System for Starting your OWN Profitable Business Running Facebook Ad Campaigns for Clients

Registration will OPEN on January 16th!
Sign up for the FREE Facebook Ads Management Starter Kit and get on the notification list.

Do you ever feel like you have to “fake it ‘til you make it”
when it comes to Facebook Ads?

Have you thought… if only you had the knowledge and expertise to feel 100% confident, that you could get your clients real results with Facebook Ads?

Wouldn’t you love knowing which Facebook ad strategies and tactics were guaranteed winners… and which ones would get your clients the highest ROI?

What if you knew what targeting to use, ad budget to spend, how to set up sales and marketing funnels that convert, how to set up conversion tracking with pixels, how to do split tests and know which ad copy and images would convert best for various industries and types of campaigns?

What if you had an unshakeable system from the ground up?


The most powerful way to run a high profit agency by becoming an expert at Facebook Advertising…

Get Access To EVERYTHING You Need To Have Confidence and Expertise with Facebook Ads, Earn More Income and Get Clients Greater Results


My proven step-by-step system that has helped hundreds of social media managers, marketing experts, and freelancers go from struggling, frustrated, and overwhelmed with Facebook ads, to having a predictable step-by-step system that gets their clients incredible results again and again!

No more winging it, hoping you’ll get your clients a strong return on their investment… with my proven system, you’ll offer Facebook Ads to your clients KNOWING you’ll get that ROI for them.

A proven system for running Facebook Ads campaigns.

Comprehensive, step-by-step, and actionable.

You don’t want to gamble with your clients’ precious dollars, do you?

Unlike the free videos you’ll find on Facebook advertising, this course will give you everything you need to know to be successful from A-Z PLUS answer your questions and give you feedback on your campaigns when it’s not going the way you expected or when you’re just stuck.

Only then can you have the skills AND the confidence to completely delight your clients with how much value they get out of your campaigns.

My members are using my system and having extraordinary results!

“All it took was one client to cover the cost of your course and give me a knowledge that I can now use to go after more new clients.”

Cristin Konkle

Founder, SkoSocial LLC

“Your course is hands-down the best training I’ve come across for doing Facebook Ads.”

Kelly Ward


“For me this course has been a 10. I have learned so much that has translated into positive real world results. I am very happy and am getting my money’s worth and then some.”

Betty-Anne Whipp


“I knew that this program would be thorough, detail oriented and would give me the knowledge that I needed to become more confident with setting up and running Facebook ads for clients. I now offer Facebook advertising as a separate service item and I am able to show my clients a positive ROI.”

Kelly Butcher

Owner, Simplification Services

Here’s what you will find inside…

My Proven 3-Step System for
Confidence and Success with Facebook Ads

Facebook Ad Strategy

Develop a customized Ad Strategy for your clients’ specific industry and goals. Learn the winning strategies for different types of promotions and a variety of industries: B2C, B2B, Local Restaurants, Realtors, Dentists, Authors, Coaches, Consultants and more.

Facebook Ad Tactics

Discover the latest tactics that will get your clients a great ROI. Learn how to successfully do targeting, split testing, conversion tracking with pixels, set your budget, launching campaigns, read the analytics and create ads that convert!

Facebook Ads Agency and Consulting Training

Start, grow and scale your agency or consulting business and make a great income running Facebook ads for clients. You’ll learn my proven formula for getting clients, keeping your pipeline full, writing proposals, profitable pricing and packaging, reporting to clients and much more. Make all the income you need to live the lifestyle you want!

1Step 1: Create a Winning Facebook Ads Strategy

When it comes to doing Facebook ads, you can’t afford a trial and error approach. It’s your clients’ dollars — and YOUR reputation… way too much is at stake.

There’s not much worse than gaining a client’s trust, them spending money on a campaign you’ve designed, and then the campaign gets dismal results. You will most likely lose that client forever, as well as their referrals… not fun.

You can do so much better than that…

You just need a proven strategy that is customized to the type of promotion you are doing and the type of business you are serving… which happens to be exactly what this course provides.

In this section, I’ll walk you through exactly how to create a Facebook ads strategy customized to your client’s unique goals and business niche.

You’ll see REAL WORLD examples of what works for a variety of industries, from local businesses, to authors, consultants, restaurants, realtors, dentists, health and wellness professionals, B2B, and B2C, and for a variety of promotions including online courses, product launches, workshops, events, book launches, e-commerce, and promoting a Facebook group.

By the end of this training, you’ll have the confidence and knowledge to run a variety of campaign types for a variety of business niches.

You’ll learn how to:

  • Map out a customized Facebook ads strategy that creates successful results
  • Determine what type of ads work best for specific goals and business niches
  • Design sales and marketing funnels that convert leads to sales
  • Use split tests to optimize performance
  • Set goals and calculate the ROI for your Facebook ads, so you can get great results while staying within your client’s budget
  • Understand what metrics you need to pay attention to (and which to ignore!) for each type of campaign

2Step 2: Execute Your Strategy with Tactics That Get Results

In this section, you’ll learn the A-Z’s of how to create, submit, and run successful Facebook Ad and Instagram Ad campaigns.

This is where the rubber meets the road. The right strategy is the first step, but you need to know the right tactics in order to execute it seamlessly.

You’ll learn how to:

  • Create eye-catching ads that engage your audience while generating hot leads and sales
  • Create different types of ads including brand awareness ads, traffic ads, conversion ads, lead generation ads, video ads, messenger ads, carousel ads, and Instagram ads
  • Boost your posts (and make them even better!) so they engage the right audience
  • Precisely target your ads with the right Custom Audiences and Lookalike Audiences
  • Create effective retargeting campaigns to retarget website visitors
  • Set up conversion tracking with pixels so you can track your client’s ROI (yes, we’ll show you how to get the Facebook pixel working on your site!)
  • Troubleshoot ads, resolving problems like low reach, high conversion costs, low click-through rates, and more
  • Use Facebook Business Manager to run campaigns for your clients
  • Understand Facebook Ad Reports so you can identify if an ad is working or not and why
  • Optimize your ad campaigns, so you get the best results for the lowest cost


Learning how to create the right strategy and execute it with the right tactics are the first two steps. The third, most critical step is knowing how to run a profitable ad agency or consulting business.

The tools in Facebook Advertising Secrets will help you run a profitable agency and bring in all the clients you desire.

In this section, you’ll learn how to:

  • Win new clients, using my #1 proven strategy (that I still use today to get business!)
  • Stand out both on and offline so you are always the front runner
  • Price, package and structure your services for high profitability
  • Write winning proposals that land you the contract (using my top notch proposal template!)
  • Run successful ad campaigns for your clients (including the 4 essentials you must have in place from the start)
  • Set up campaigns for your clients seamlessly and keep them separated in your Facebook account
  • Successfully manage clients with multiple ads
  • Create regular reports for clients, so they know exactly what’s working and the ROI you are getting
  • Plus, you’ll get my very own proposal and report templates, swipe files, image creation templates, and more… all saving you hours of time and energy!

The most successful people model those who have gone before them and achieved results. You’ll get insider’s access to my full playbook, showing you exactly how I set up and run my profitable Facebook Ads agency

When You Sign Up Today, You’ll Also Get These Exclusive Bonuses:

Bonus 1: Jumpstart Bonuses

  1. Beginner’s Guide to the Business Manager – finally understand how the Business Manager works
  2. Facebook Ads Workbook – set up your strategy

  3. Facebook Pixel Guide – get the pixel set up properly and start tracking and retargeting
  4. Facebook Ads ROI Calculator – calculate your predicted campaign profits based on your numbers
  5. Checklists for before your campaign and during your campaign – your system for your campaign setup
  6. Facebook Ads Troubleshooting Guide – diagnose what is going wrong


($247 Value)

Bonus 2: Agency Level Bonuses

  1. Facebook Advertising Pricing Workbook – Make sure you are pricing your services right
  2. Proposal Templates – Report Templates – Save yourself hours of time
  3. Getting Started Checklist – Make sure you have everything in place
  4. SWIPE FILE – For designing powerful Ads
  5. Canva Ad Image Template – Easily create beautiful images
  6. Sample Contracts – Created by a lawyer
  7. Best Client Scripts – For different situations
  8. PowerPoint Ads Training Template – Easily create a presentation or speech about Facebook Ads


($797 Value)

SUPER Bonus 3: Agency Certification for the Course

Receive a certification when you test your knowledge and receive a passing score of 80% or above. This is a great way to ensure you absorb the material.

The certification and gives you added credibility if you’re running ads for clients. Certification makes a difference with clients—our current agency and consultant members have told us that having this certification wins them business on a regular basis!


($297 Value)

Which Option Works Best for You?

PLEASE NOTE: Registration for FB Advertising Secrets ends on October 2nd at midnight.
If you’re going to join us, you must sign up by that deadline.

Basic Level

Learn How to Run Ads for Your
Own Business

  • The Full FB Advertising Secrets Training Program
  • Support from the Facebook Community
  • Facebook Ads Workbook
  • “How to Use Facebook to Get Leads” e-book
  • Beginner’s Guide to the Business Manager
  • Facebook ROI Calculator
  • Facebook Pixel Guide
  • Certification Quiz for the Course
  • How to Run Ads Effectively for Your Clients
  • Proposal and Report Templates for Your Clients
  • How to Package and Charge for Your Services
  • Best Practices for Getting Facebook Ad Clients


Agency Level

Learn How to Run Facebook Ads
for Clients (most popular)

  • The Full FB Advertising Secrets Training Program
  • Support from the Facebook Community
  • Facebook Ads Workbook
  • “How to Use Facebook to Get Leads” e-book
  • Beginner’s Guide to the Business Manager
  • Facebook ROI Calculator
  • Facebook Pixel Guide
  • Certification Quiz for the Course
  • How to Run Ads Effectively for Your Clients
  • Proposal and Report Templates for Your Clients
  • How to Package and Charge for Your Services
  • Best Practices for Getting Facebook Ad Clients 

$1997 $1497

Andrea Vahl, your tutor and widely recognized expert on Facebook Marketing and Facebook Ads

Hi, I’m Andrea Vahl, co-author of Facebook Marketing All-in-One for Dummies

I’ve made it my mission to crack the code on FB advertising and make it simple, actionable, and successful.

I’ve helped 100s of agency and business owners just like you go from stuck, frustrated and overwhelmed — and worried about their knowledge gap — to being a confident, credible Facebook Ads expert.

And I can help you do the same!

In fact, many of my clients have created high five and six figure businesses as a result of my program—and without adding extra hours to their work day.

The good news is, Facebook ads is not rocket science!

You just need the right system, knowledge, mentorship and support to be successful with it.

And that’s exactly what I’m here to show you…

I’ve been running ads for clients for over 8 years and have experience in ALL types of markets — B2B, B2C, Local, Realtors, Authors, Consultants, Coaches, large budget, small budget, and everything in between.

I’ve also spoken all over the world about Facebook marketing and Facebook ads, including presentations at some of the largest conferences in the world (all 7 years at Social Media Marketing World, Marketing Profs, B2B Marketing Forum, Search Marketing Expo, BlogWorld, and more)… and I’ve been featured on magazine sites like Inc. and Entrepreneur.

My gift is explaining Facebook Ads strategy in a clear, easy-to-implement way — while making learning fun!

My in-depth learning and experience has helped me become and internationally-recognized author and speaker on Facebook Marketing and Facebook Advertising.

But it wasn’t always this way for me. I started my journey about 10 years ago after I was laid off from my job with two small boys at home.

I started blogging, and I created a business from scratch, not knowing where to start.

I started part time and eventually grew my business to full time with a team of people. I’m still running Facebook Ads for clients because I enjoy it so much.

Best of all, I get to take time off whenever I want to be with my kids and family. I’ve even replaced my corporate income with a much higher income as a consultant and agency owner… I’ve created a rewarding lifestyle of flexibility and freedom.

Here’s what the members are saying:

“I highly recommend the Facebook Advertising Secrets Course. It is the most comprehensive FB ads training course you can take to learn the ins-and-outs of how to set up a campaign, but also gives valuable tips on strategy. Love the shorter video format so it’s easy to learn in short chunks during a regular business day or in evening.”

Katarina Wright

“I personally like the tone and voice of Andrea. It is different from many other so called experts out there who are not as “genuine”, i.e. they are more focused on trying to show how successful they are by showing off their wealth (cars, yachts etc.) and talking about how much money they are making.

Andrea is more focused on the content and the substance of the course/material that is covered. It is more about the process and structure which you can replicate rather than a promise of instant wealth and fortune from buying the course.”

Christian Rostlund

“I appreciate the ease of the course, and the value of the course – it’s easy to follow along and to not get overwhelmed. So many on social media promise so many things… you provide true learning with true results. No Hype and No over promise.”

Kim VanderPoel

“I was concerned that this course would be worth the cost, but I found it was definitely worth it. The course is clearly laid out, organized. The FB group is very helpful, and Andrea answers personally many times. I would highly recommend this because of the attention to detail and comprehensive nature of the course.”

Jeff Webbe

“The course gives you all the information for running an agency and running Facebook ads for clients. My concern was that the information was current and relative to my goals and most of the information was current—the small amount that wasn’t, was being updated. Support is awesome, Andrea is always available to answer questions and offer help. The private Facebook group is a valuable resource.”

Charles Stanford

“I give it a 10. Not only is the course well organized and easy to follow, it taught me exactly what I needed to keep my clients who suddenly found themselves needing to advertise in order to reach their target audience in the news feed. Because of your course, I could confidently tell my clients that I could handle their Facebook advertising needs. I didn’t have to turn away their business.”

Andrea Cooley


“This is such a complex subject and I was wondering if It will be clear enough for me. But it is great! And if I have any questions, there is the FB group.”

Tamara Boschung


You likely know that Facebook regularly changes and those changes include the advertising policies, rules, and tools. I’ve heard from my members that a LOT of courses out there are out-of-date and just not relevant anymore.

That doesn’t happen here.

The best way to ensure that you’re always up to date on the most recent and accurate information about Facebook Ads is to invest in a course that frequently updates its materials…

This is exactly what you can expect with my Facebook Advertising Secrets course. You see, I’m still actively running ads for clients so I know when something has changed and needs to be updated.

I update this course at least twice a year. When you join FB Advertising Secrets, you’ll get one full year of access to all the updates and new information I add. After that, you’ll have the option to renew (with a special renewal rate) and keep access to course updates.

The best part is, you’ll also have access to the supportive Facebook Group to get any of your specific questions answered.

Questions During a Campaign?
Help Is Just a Few Clicks Away.

Andrea VahlWhen you’re learning how to run Facebook ads, having a supportive group to help you when you’re stuck is PRICELESS.

When you join FB Advertising Secrets, you’ll get access to our exclusive Facebook community for one full year (plus the option to renew for continued access). This is a group of over 400 agency owners, social media experts and entrepreneurs (and ME) who can help you celebrate your successes and troubleshoot Facebook ad problems as they occur.

This is PRICELESS when you work alone or without experts nearby to troubleshoot and answer questions as they come up.

I personally comment and connect with you in this Facebook group on a regular basis, and you’ll get very specific advice from me when you post your questions.

Current members have told me that getting access to the group alone is worth the price of the program!

“Having the course was the best investment I could have made! The support of the Facebook group has been invaluable. The course is excellent but sometimes things pop up and you just need to ask a question to someone with more experience. Obviously working on my own I have not got a work colleague I can ask! I am so glad I joined the course!”

Cathy Dean

Founder, Cat’Social Media

My Hassle-Free Guarantee for FB Advertising Secrets

Satisfaction GuaranteeOn the fence about joining us for FB Advertising Secrets? I want to give you every chance to try the program with confidence, so I’m offering a totally hassle-free guarantee.

If you decide FB Advertising Secrets isn’t a good fit for you within the first 14 days after your purchase, I’ll refund your money. You don’t need to jump through a bunch of hoops, or show your work… just ask for a refund, and you’ll get one promptly.

I asked my students:
“Would you recommend this course?”
Here’s what they said:

“Yes. Andrea has not only the knowledge to help in any situation, the experience to back it up, the ability to explain technical issues in an easy to understand way, but also the patience to keep adapting to any changes Facebook throws at us. Her experience on the “front line” when it comes to advertising on Facebook really shines through. Andrea rocks 😀 Seriously, if you want an easy to understand yet complete guide to advertising on Facebook then look no further.”

Clive Jones

“Absolutely. It’s a great course, I found the modules and bonuses in agency section very helpful for the business development side of things and my business has grown since I signed up.”

Keith Tomasek

“Yes! It gives you step by step instructions which are easy to follow unlike searching YouTube which can be extremely confusing.”

Tatiyana Hodges

“Yes! and I have many times in my groups! This is an amazing course. You covered everything and the Premium Agency module is great – proposals, pricing, getting clients and troubleshooting. Also the advance tips are great. And, the certification which I’m going to take shortly.”

Jo Ann Toporski

Frequently Asked Questions
About FB Advertising Secrets


The Basic Level of this course is for any type of business that needs to create a strategy, get real results from Facebook Ads, track their return on investment, and use retargeting and other tactics.  Here are the types of people who take the Basic Level:

  • Business Owners
  • Solopreneurs who need to run their own ad campaigns
  • People in a marketing department responsible for advertising 

The Agency Level of this course is for someone who wants to run Facebook Ads for clients, make money on the side as a part-time business, or grow an Agency.  Here are the types of people who take the Basic Level:

  • Social Media Managers
  • Virtual Assistants
  • PR firms
  • Marketing firms
  • People who want a well-paid part-time side income
  • Anyone looking to add Facebook ads as a done-for-you service.

The course is good for beginners but also has plenty of material for intermediate marketers looking to bring up their skills to a new level.


Unfortunately, a lot of the free information on the web is out of date or has conflicting information. It can be extremely time consuming to find information that is accurate and current. Some sites, like Facebook themselves, have their own agenda when telling you what tactics are best—and they aren’t often the best tactics for you. My course is updated at least twice a year and the Facebook group for ongoing support is priceless.


Your initial course fee covers the first year of access to the learning modules and the Facebook community. After that, you pay just $397 a year to get free updates and continued access to the program and Facebook community.


This varies widely for each student, and the course is entirely self-paced. You have one full year to complete the course (or you can have more time if you renew for an additional year!)

The program includes about 15 to 20 hours of video training. I also offer transcripts and slides, so you can consume the content in different ways. You can easily complete the course in your spare time, even if you have a full time job.


Everything in the Basic version is included in the Agency version. The Agency version includes additional training on building a profitable business running Facebook ads for clients. This section includes topics such as pricing and packaging your services, how to land new clients, proposal templates and report templates.

You can upgrade from the Basic Level to the Agency Level during the open enrollment times of the course a couple times a year.


I update the course at least twice a year (you get all the updates during the 1-year course access).

I also alert you to new developments and changes to Facebook Ads through the Facebook Group, so you can always access the latest strategies.


No, renewal is NOT automatic. You will have to renew to continue your access. If you do NOT want to have continued access, you just do nothing, and your access will expire after a year. You will get email notifications to re-enroll when you are approaching renewal time (though we recommend marking your calendar too just in case you miss the notifications). If you choose not to renew immediately, you will have a 3-month window to continue at renewal pricing; however, after you have lapsed more than 3 months, you will need to re-enroll at new member pricing to regain access.

“Andrea rocks Facebook Marketing. She has her finger on the pulse of what is working right now for companies on Facebook and she can teach it to you in an easy-to-understand and entertaining way. If you want to reach your customers and get more leads on Facebook, Andrea will show you how. Two huge thumbs up for this likeable lady!”

Dave Kerpen

Founder & CEO, Likeable Local, NY Times Best-Selling Author & Speaker

“Andrea knows Facebook inside and out. She has a great way of explaining how marketers can use Facebook to maximize their business and breaks it down into snackable chunks that you can take action on, quickly and easily. I’ve seen her courses and invited her to present to my clients and she always delivers amazing information!”

Kim Garst


“Hands-down, Andrea Vahl is my go-to Facebook advertising expert. Not only does she run successful ad campaigns for my businesses; she also runs them for all of my clients who spend hundreds of thousands of dollars a year on Facebook.”

Jim Kukral

“Andrea is incredibly knowledgeable about social media in general and Facebook in particular. Not only that, but because she has a background as an “Edutainer,” her presentation skills excel far beyond your typical speaker. She is engaging, funny, learned, wise and just plain fun to listen to. By the end of her presentation you feel invigorated and excited – like you have not only learned something, but have been entertained in the process.”

Viveka von Rosen

Author of LinkedIn Marketing: An Hour a Day

“First off, we LOOOOOVE YOU! Out of all the social media peeps we’ve hired, you are the only person who hasn’t disappointed, and we reference your info again and again.”

Sophie Uliano

sophieuliano.com - Gorgeously Green

“Andrea’s Facebook Ad strategies work. My first big program launch was a huge success, generating multiple 5-figures in revenue and more than I had earned previously in a month in my business. My secret weapon? Andrea! She ran a list-building campaign with a 57% opt in rate, generating quality leads at a low cost…. driving hundreds of people to my webinars. If you have the opportunity to work with Andrea or to participate in her Facebook Ad training, grab it with both hands – Facebook Ad Strategy is, quite literally, one of her many Superpowers.”

Donna Mortiz

Socially Sorted - www.sociallysorted.com.au

Which Option Works Best for You?

PLEASE NOTE: Registration for FB Advertising Secrets ends on October 2nd at midnight.
If you’re going to join us, you must sign up by that deadline.

Basic Level

Learn How to Run Ads for Your
Own Business

  • The Full FB Advertising Secrets Training Program
  • Support from the Facebook Community
  • Facebook Ads Workbook
  • “How to Use Facebook to Get Leads” e-book
  • Beginner’s Guide to the Business Manager
  • Facebook ROI Calculator
  • Facebook Pixel Guide
  • Certification Quiz for the Course
  • How to Run Ads Effectively for Your Clients
  • Proposal and Report Templates for Your Clients
  • How to Package and Charge for Your Services
  • Best Practices for Getting Facebook Ad Clients


Agency Level

Learn How to Run Facebook Ads
for Clients (most popular)

  • The Full FB Advertising Secrets Training Program
  • Support from the Facebook Community
  • Facebook Ads Workbook
  • “How to Use Facebook to Get Leads” e-book
  • Beginner’s Guide to the Business Manager
  • Facebook ROI Calculator
  • Facebook Pixel Guide
  • Certification Quiz for the Course
  • How to Run Ads Effectively for Your Clients
  • Proposal and Report Templates for Your Clients
  • How to Package and Charge for Your Services
  • Best Practices for Getting Facebook Ad Clients 

$1997 $1497

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Copyright © 2021 Andrea Vahl
P.O. Box 270755, Louisville CO  80027 ph.(720) 432-4632  andrea@andreavahl.com