The Step-by-Step System for Mastering Facebook & Instagram Ads
to Get More Leads, Conversions, and Sales for You & Your Clients
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Are You Just “Winging It” with Your Clients Ads Strategy?
Have you thought… “If only I had the knowledge and expertise to feel 100% confident, that I could get my clients real results with Facebook and Instagram Ads? Then my business would take off!”
Wouldn’t you love knowing which ad strategies and tactics were guaranteed winners… and which ones would get your clients the highest ROI?
What if you knew what targeting to use, ad budget to spend, how to set up sales and marketing funnels that convert, how to set up conversion tracking with pixels, how to do split tests and know which ad copy and images would convert best for various industries and types of campaigns?
What if you had an unshakeable system from the ground up?
I can tell you one thing that would happen…
You would JOIN the ranks of my many successful members who are doing just that and getting BIG results for their clients! (…and BIG paychecks for themselves!)
Everywhere you look, experts say that it’s essential for businesses to leverage the power of Facebook and Instagram Ads for their marketing.
But it’s just not as easy as it may look… and when business owners try to figure it out for themselves it can be EXPENSIVE… in time and dollars.
There is so much to learn and there’s tons of information out there… some is reliable, some isn’t… and the rules of the game are CONSTANTLY changing… uh, hello iOS nightmare.
Just when you think you’ve got it all figured out, Facebook changes the policies again.
Figuring out how to successfully run ads and then staying ahead of the curve can be overwhelming…
Its no wonder that businesses need your help to be successful when running ads. But where do you start?
INTRODUCING: The most powerful way to run a high profit business by becoming an expert at Facebook and Instagram Advertising…
Get Access To EVERYTHING You Need To Have The Confidence and Expertise So You Can Earn More Income While Getting Your Clients Better Results.
IN THIS MENTORSHIP AND TRAINING PROGRAM, YOU’LL GET…
My proven step-by-step system that has helped hundreds of social media managers, marketing experts, and freelancers go from struggling, frustrated, and overwhelmed with Facebook and Instagram ads, to having a predictable, step-by-step system that gets their clients incredible results again and again!
No more winging it, hoping you’ll get your clients a strong return on their investment. With my proven system, you’ll offer your Facebook and Instagram Ad Services to your clients KNOWING you’ll get that ROI for them.
A Proven System For Running Facebook And Instagram Ad Campaigns.
Comprehensive, Step-By-Step, And Actionable.
You don’t want to gamble with your clients’ precious dollars, do you?
Unlike the free videos you’ll find online, this course will give you everything you need to know to be successful from A-Z.
We’ll go through each component together in a 6-week LIVE TRAINING and you’ll have all the videos to refer back to.
PLUS you get access to a private Facebook group where you get answers your questions and receive feedback on your campaigns when things aren’t going the way you expected or when you’re just stuck. (The group is truly PRICELESS!)
You will have the skills AND the confidence to completely delight your clients with how much value they get out of your campaigns. You may even amaze yourself!
Look, You just can’t afford to treat your business like a game of roulette in Vegas!
The stakes here are just too high… your reputation is on the line… and so is your client’s good will and money.
Once you know, you know…
You’ll get excited knowing what you can do for your clients’ businesses…
You’ll see that Facebook and Instagram Ad experts are charging $1000-$3,500 a month retainer for their services.
You’ll also realize that with just 8 clients, you could be earning a steady six figure income!
Just think about how much easier and enjoyable would your business be…
My members are using my system and having extraordinary results!
“All it took was one client to cover the cost of your course and give me a knowledge that I can now use to go after more new clients.”
“Your course is hands-down the best training I’ve come across for doing Facebook Ads.”
“For me this course has been a 10. I have learned so much that has translated into positive real world results. I am very happy and am getting my money’s worth and then some.”
“I knew that this program would be thorough, detail oriented and would give me the knowledge that I needed to become more confident with setting up and running Facebook ads for clients. I now offer Facebook advertising as a separate service item and I am able to show my clients a positive ROI.”
Here’s what you will find inside…
Facebook and Instagram Ads Strategy, Real-World Ads Tactics and Business Building Lessons
Facebook Ad Strategy
Develop your personalized Ad Strategy for your industry. With specific examples for B2C, B2B, Local Restaurants, Realtors, Online Launches, Dentists, Authors, Coaches, Consultants, and more.
Facebook Ad Tactics
Learn the latest tactics for targeting, split testing, using the pixel, setting your budget, launching campaigns, reading the analytics and creating ads that actually get results!
Analyze and Improve
Dive deep into the analytics and reports so that you know exactly how your campaigns are performing. Learn how to troubleshoot and scale your ads.
Run Your Own Business or Side Hustle
Start your OWN business and make money running Facebook ads for clients. You can do this business part time or full time and create your own future!
*Optional Agency Level
Step 1: Build your Facebook Ads Strategy Plan
When it comes to using Facebook ads, not having a plan is like throwing money away. In this section, I’ll walk you through exactly how to map out the Facebook ads strategy for your clients. You’ll also see REAL WORLD examples of what works for a variety of industries, including authors, consultants, restaurants, dentists, online courses, workshops, events, e-commerce, Realtors, B2B and B2C businesses.
You will learn how to:
- Figure out what type of ads work best of your goals and your industry.
- Split test your ads to get the best possible results.
- Map out a customized Facebook ads strategy plan.
- Start converting your leads to sales by designing a smart marketing funnel for your business.
- Figure out exactly what metrics you need to pay attention to (and which ones you can ignore!) for each type of campaign.
- Set goals and calculate ROI for your Facebook ads, so you can use your ads to bring in more leads without breaking the bank.
Step 2: Learn Facebook Ad Tactics to Match Your Strategy.
You will learn how to:
- Get an ad running right away, using our quick-start guide.
- Use ads to get leads and sales, including brand awareness ads, traffic ads, conversion ads, lead generation ads, video ads, messenger ads, carousel ads, and Instagram ads.
- Use Custom Audiences and Lookalike Audiences to help your precisely target your ads.
- Create website retargeting campaigns, so you can show your ad to people who have visited your website.
- Set up conversion tracking to make sure you get a return on your investment (yes, we’ll show you how to get the Facebook pixel working on your site!)
- Troubleshoot ads that aren’t working, including problems like low reach, high conversion costs, low click-through rates, and more.
- Use Facebook Business Manager to run campaigns for your own business, or for your clients.
- Optimize all of your ad campaigns, to get the best results for the lowest possible cost.
Plus, you’ll get:
- My FULL playbook to help you easily adapt to all the iOS changes we’re seeing so you can prosper and grow your FB ads business even during these tough times.
Step 3: Analyze and Improve
Dive deep into the analytics and reports so that you know exactly how your campaigns are performing.
You will learn how to:
- Set up meaningful reports so that you can see instantly what is and isn’t working (in spite of the reduced tracking capabilities we’re now faced with)
- Compare metrics to see exactly when to shut down underperforming ads
- Use hidden features to see audience competition, first time impression ratio and audience saturation
- Audit your client’s accounts so that you can give quick results with your campaigns
- Understand what to test next to get better results
- Troubleshoot and scale your ads
Step 4: Run Your Own Business or Side Hustle
You’re getting a suite of tools to help you run your own Facebook ads business or agency, and start creating ad campaigns for clients. Report and proposal templates, swipe files, image creation templates, and more. Don’t reinvent the wheel – start taking on new clients now!
In this section, you will learn how to:
- Run ads for your clients (including the 4 things you must have to get started) and how to structure your services as a consultant or agency.
- Price your services, set up your fees, and write winning proposals that will get you the job. I give you my very best proposal template in this section!
- Set up campaigns for your clients, including tips on keeping your clients separated in your Facebook account.
- Create regular reports for clients, so they know exactly what you’re doing and what results they’re getting with their ad campaigns – including templates to make your job easier.
- Start getting clients as soon as possible (including my #1 method for getting clients for my own business)
When You Sign Up Today, You’ll Also Get These Exclusive Bonuses:
Fundamentals Level Bonuses:
Facebook Advertising Workbook
– Helps you set up your ads and your campaigns
Facebook Pixel Guide – A comprehensive guide to help you fully understand how the pixel works, standard events, custom conversions, and troubleshooting
Beginner’s Guide to the Facebook Business Manager – A step-by-step guide to how the Business Manager works and how to use it with clients.
Daily, Weekly, Monthly Checklists – Make sure you are doing everything correctly with your ads each day, each week and each month.
Getting Started Checklist – What you need to have in place to start your business
Facebook ROI Calculator – The exact tool I use for my clients to determine how profitable the ad campaign should be. Takes into account the cost of their product, conversions, and predicts where your costs need to be.
Ads Troubleshooting Guide – Find out what’s going wrong and what to try next
Value: $247
Agency Level Bonuses:
Facebook Advertising Pricing Workbook
and Calculator – Price your services RIGHT so that your business is profitable
Proposal Templates – Report Templates – Simple proposals and more complex proposals and report templates. Saves you HOURS of time.
SWIPE FILE for designing powerful Ads – Prewritten headlines, ads, and examples for a variety of businesses. Proven copy that converts!
Canva Ad Image Template – You don’t have to start from scratch with your image designs – use these templates to look like a pro.
Best Client Scripts – Learn how to sell your services with these pre-written scripts. Also take the guesswork out of difficult conversations with the exact language I have used when communicating with clients.
Client Prep Work Guide – Send this to your clients to show them how to add you to their Ad Accounts and Business Manager.
Facebook Ad Contract Template – Written by a lawyer and has the sections that you need to customize for your own business. EXTREMELY necessary and a big savings since you don’t have to hire your own lawyer!
Facebook Ads PowerPoint Template – Use this as a starting place to create your own presentations and training. Speaking and training is an excellent way to get clients and you won’t have to start your presentation from scratch!
Value: $1997
NEW BONUSES: YouTube, Google, LinkedIn, and Pinterest Ads Training
In this changing market, it’s a good idea to diversify your strategy. That’s why we have been rolling out new training and including it in the course!
- Different strategies for each of the platforms
- How to track and optimize your ads on each platform
- How to keep brand consistency and messaging through your whole campaign
GIANT Bonus: Certification Quiz for the Course
Test your knowledge and receive a certificate when you receive a passing score of 80% or above. This is a great way to make sure you absorb the material and gives you added credibility if you are running ads for clients. Certification does make a difference with clients – our current members who manage ads for their clients have told us that having this certification wins them business on a regular basis!
Value: $497
SUPER Bonus: 1 Year of Membership to the Facebook Group
This is really what this course is about! You have a safe space to learn and grow and get personal feedback from me and 500 other super smart people on your campaigns and strategy. I’m in the group giving advice on targeting, results, ad copy and more.
EXTRA BONUS: 6 Weeks of LIVE training starting October 27th with live demos and supplemental training. This will be recorded but is a great chance to see everything in action.
Value: $2997
THE INVESTMENT…
Includes:
- The Full FB Advertising Secrets Training Program
- 6-Weeks of LIVE Training!
- Support from the Facebook Community
- Facebook Ads Workbook
- “How to Use Facebook to Get Leads” e-book
- Beginner’s Guide to the Business Manager
- Facebook ROI Calculator
- Facebook Pixel Guide
- Certification Quiz for the Course
- How to Run Ads Effectively for Your Clients
- Proposal and Report Templates for Your Clients
- How to Package and Charge for Your Services
- Best Practices for Getting Facebook Ad Clients
$1997
(installment plan available)
Andrea Vahl, your tutor and widely recognized expert on Facebook Marketing and Facebook Ads
Hi, I’m Andrea Vahl, co-author of Facebook Marketing All-in-One for Dummies.
I’ve made it my mission to crack the code on FB advertising and make it simple, actionable, and successful.
I’ve helped 100s of agency and business owners just like you go from stuck, frustrated and overwhelmed — and worried about their knowledge gap — to being a confident, credible Facebook Ads expert.
And I can help you do the same!
In fact, many of my clients have created high five and six figure businesses as a result of my program—and without adding extra hours to their work day.
The good news is, Facebook ads are not rocket science! (Well considering the iOS changes, they might be tougher than rocket science now!)
You just need the right system, knowledge, mentorship and support to be successful with it.
And that’s exactly what I’m here to show you…
I’ve been running ads for clients for over 8 years and have experience in ALL types of markets — B2B, B2C, Local, Realtors, Authors, Consultants, Coaches, large budget, small budget, and everything in between.
I’ve also spoken all over the world about Facebook marketing and Facebook ads, including presentations at some of the largest conferences in the world (all 7 years at Social Media Marketing World, Marketing Profs, B2B Marketing Forum, Search Marketing Expo, BlogWorld, and more)… and I’ve been featured on magazine sites like Inc. and Entrepreneur.
My gift is explaining Facebook Ads strategy in a clear, easy-to-implement way — while making learning fun!
My in-depth learning and experience has helped me become and internationally-recognized author and speaker on Facebook Marketing and Facebook Advertising.
But it wasn’t always this way for me. I started my journey about 10 years ago after I was laid off from my job with two small boys at home.
I started blogging, and I created a business from scratch, not knowing where to start.
I started part time and eventually grew my business to full time with a team of people. I’m still running Facebook Ads for clients because I enjoy it so much.
Best of all, I get to take time off whenever I want to be with my kids and family. I’ve even replaced my corporate income with a much higher income as a consultant and agency owner… I’ve created a rewarding lifestyle of flexibility and freedom.
And now I want to show you how to build a Facebook and Instagram Ads business that will support the life you want!
Here’s what the members are saying:
“I highly recommend the Facebook Advertising Secrets Course. It is the most comprehensive FB ads training course you can take to learn the ins-and-outs of how to set up a campaign, but also gives valuable tips on strategy. Love the shorter video format so it’s easy to learn in short chunks during a regular business day or in evening.”
“I personally like the tone and voice of Andrea. It is different from many other so called experts out there who are not as “genuine”, i.e. they are more focused on trying to show how successful they are by showing off their wealth (cars, yachts etc.) and talking about how much money they are making.
Andrea is more focused on the content and the substance of the course/material that is covered. It is more about the process and structure which you can replicate rather than a promise of instant wealth and fortune from buying the course.”
“I appreciate the ease of the course, and the value of the course – it’s easy to follow along and to not get overwhelmed. So many on social media promise so many things… you provide true learning with true results. No Hype and No over promise.”
“I was concerned that this course would be worth the cost, but I found it was definitely worth it. The course is clearly laid out, organized. The FB group is very helpful, and Andrea answers personally many times. I would highly recommend this because of the attention to detail and comprehensive nature of the course.”
“The course gives you all the information for running an agency and running Facebook ads for clients. My concern was that the information was current and relative to my goals and most of the information was current—the small amount that wasn’t, was being updated. Support is awesome, Andrea is always available to answer questions and offer help. The private Facebook group is a valuable resource.”
“I give it a 10. Not only is the course well organized and easy to follow, it taught me exactly what I needed to keep my clients who suddenly found themselves needing to advertise in order to reach their target audience in the news feed. Because of your course, I could confidently tell my clients that I could handle their Facebook advertising needs. I didn’t have to turn away their business.”
“This is such a complex subject and I was wondering if It will be clear enough for me. But it is great! And if I have any questions, there is the FB group.”
STAY ON THE CUTTING EDGE – WITH UPDATED INFORMATION
You likely know that Facebook regularly changes and those changes include the advertising policies, rules, and tools… and, don’t even get me started on those bombshell iOS changes that knocked so many of us to our knees!
I’ve heard from my members that a LOT of courses out there are out-of-date and just not relevant anymore.
That doesn’t happen here.
The best way to ensure that you’re always up to date on the most recent and accurate information about Facebook Ads is to invest in a course that frequently updates its materials…
This is exactly what you can expect with my Facebook Advertising Secrets course. You see, I’m still actively running ads for clients so I know when something has changed and needs to be updated.
When you join FB Advertising Secrets, you’ll get one full year of access to all the updates and new information I add. After that, you’ll have the option to renew (with a special renewal rate) and keep access to course updates.
The best part is, you’ll also have access to the supportive Facebook Group to get any of your specific questions answered.
Questions During a Campaign?
Help Is Just a Few Clicks Away.
When you’re learning how to run Facebook ads business, having a supportive group to help you when you’re stuck is PRICELESS.
When you join FB Advertising Secrets, you’ll get access to our exclusive Facebook community for one full year (plus the option to renew for continued access). This is a group of over 400 agency owners, social media experts and entrepreneurs (and ME) who can help you celebrate your successes and troubleshoot Facebook ad problems as they occur.
This is PRICELESS when you work alone or without experts nearby to troubleshoot and answer questions as they come up.
I personally comment and connect with you in this Facebook group on a regular basis, and you’ll get very specific advice from me when you post your questions.
Current members have told me that getting access to the group alone is worth the price of the program!
“Having the course was the best investment I could have made! The support of the Facebook group has been invaluable. The course is excellent but sometimes things pop up and you just need to ask a question to someone with more experience. Obviously working on my own I have not got a work colleague I can ask! I am so glad I joined the course!”
My Hassle-Free Guarantee for FB Advertising Secrets
On the fence about joining us for FB Advertising Secrets? I want to give you every chance to try the program with confidence, so I’m offering a totally hassle-free guarantee.
If you decide FB Advertising Secrets isn’t a good fit for you within the first 14 days after your purchase, I’ll refund your money. You don’t need to jump through a bunch of hoops, or show your work….just ask for a refund, and you’ll get one promptly.
I asked my students:
“Would you recommend this course?”
Here’s what they said:
“Yes. Andrea has not only the knowledge to help in any situation, the experience to back it up, the ability to explain technical issues in an easy to understand way, but also the patience to keep adapting to any changes Facebook throws at us. Her experience on the “front line” when it comes to advertising on Facebook really shines through. Andrea rocks 😀 Seriously, if you want an easy to understand yet complete guide to advertising on Facebook then look no further.”
“Absolutely. It’s a great course, I found the modules and bonuses in agency section very helpful for the business development side of things and my business has grown since I signed up.”
“Yes! It gives you step by step instructions which are easy to follow unlike searching YouTube which can be extremely confusing.”
“Yes! and I have many times in my groups! This is an amazing course. You covered everything and the Premium Agency module is great – proposals, pricing, getting clients and troubleshooting. Also the advance tips are great. And, the certification which I’m going to take shortly.”
Frequently Asked Questions
About FB Advertising Secrets
“WHO IS THIS COURSE FOR?”
This course is for someone who wants to run Ads for clients, make money on the side as a part-time business, or grow an Agency. Here are the types of people who might want to add ad services to their business:
- Social Media Managers
- Virtual Assistants
- PR firms
- Marketing firms
- People who want a well-paid part-time side income
- Anyone looking to add ad services as a done-for-you service.
The course is good for beginners but also has plenty of material for intermediate marketers looking to bring up their skills to a new level.
“HOW DOES THIS COURSE DIFFER FROM THE FREE COURSES OUT THERE?”
Unfortunately, a lot of the free information on the web is out of date or has conflicting information. It can be extremely time consuming to find information that is accurate and current. Some sites, like Facebook themselves, have their own agenda when telling you what tactics are best—and they aren’t often the best tactics for you. My course is updated at least twice a year and the Facebook group for ongoing support is priceless.
“HOW LONG WILL I HAVE ACCESS TO THE COURSE?”
Your initial course fee covers the first year of access to the learning modules and the Facebook community. After that, you pay just $397 a year to get free updates and continued access to the program and Facebook community.
“HOW LONG DOES IT TAKE TO COMPLETE THE MATERIAL?”
This varies widely for each student, and the course is entirely self-paced. You have one full year to complete the course (or you can have more time if you renew for an additional year!)
The program includes about 15 to 20 hours of video training. I also offer transcripts and slides, so you can consume the content in different ways. You can easily complete the course in your spare time, even if you have a full time job.
“HOW CURRENT IS THE CONTENT OF FB ADVERTISING SECRETS?”
I update the course at least twice a year (you get all the updates during the 1-year course access).
I also alert you to new developments and changes to Facebook Ads through the Facebook Group, so you can always access the latest strategies.
“WILL I BE AUTOMATICALLY RENEWED AT THE END OF ONE YEAR?”
No, renewal is NOT automatic. You will have to renew to continue your access. If you do NOT want to have continued access, you just do nothing, and your access will expire after a year. You will get email notifications to re-enroll when you are approaching renewal time (though we recommend marking your calendar too just in case you miss the notifications). If you choose not to renew immediately, you will have a 3-month window to continue at renewal pricing; however, after you have lapsed more than 3 months, you will need to re-enroll at new member pricing to regain access.
“Andrea rocks Facebook Marketing. She has her finger on the pulse of what is working right now for companies on Facebook and she can teach it to you in an easy-to-understand and entertaining way. If you want to reach your customers and get more leads on Facebook, Andrea will show you how. Two huge thumbs up for this likeable lady!”
“Andrea knows Facebook inside and out. She has a great way of explaining how marketers can use Facebook to maximize their business and breaks it down into snackable chunks that you can take action on, quickly and easily. I’ve seen her courses and invited her to present to my clients and she always delivers amazing information!”
“Hands-down, Andrea Vahl is my go-to Facebook advertising expert. Not only does she run successful ad campaigns for my businesses; she also runs them for all of my clients who spend hundreds of thousands of dollars a year on Facebook.”
“Andrea is incredibly knowledgeable about social media in general and Facebook in particular. Not only that, but because she has a background as an “Edutainer,” her presentation skills excel far beyond your typical speaker. She is engaging, funny, learned, wise and just plain fun to listen to. By the end of her presentation you feel invigorated and excited – like you have not only learned something, but have been entertained in the process.”
“First off, we LOOOOOVE YOU! Out of all the social media peeps we’ve hired, you are the only person who hasn’t disappointed, and we reference your info again and again.”
“Andrea’s Facebook Ad strategies work. My first big program launch was a huge success, generating multiple 5-figures in revenue and more than I had earned previously in a month in my business. My secret weapon? Andrea! She ran a list-building campaign with a 57% opt in rate, generating quality leads at a low cost…. driving hundreds of people to my webinars. If you have the opportunity to work with Andrea or to participate in her Facebook Ad training, grab it with both hands – Facebook Ad Strategy is, quite literally, one of her many Superpowers.”
SIGN UP BY OCTOBER 26th!
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THE INVESTMENT…
Includes:
- The Full FB Advertising Secrets Training Program
- 6 Weeks of LIVE TRAINING!
- Support from the Facebook Community
- Facebook Ads Workbook
- “How to Use Facebook to Get Leads” e-book
- Beginner’s Guide to the Business Manager
- Facebook ROI Calculator
- Facebook Pixel Guide
- Certification Quiz for the Course
- How to Run Ads Effectively for Your Clients
- Proposal and Report Templates for Your Clients
- How to Package and Charge for Your Services
- Best Practices for Getting Facebook Ad Clients
$1997
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To see if something is actually wrong with your results, you may need to have the right expectations. Sometimes you hear people talk of 1 cent per clicks and 10 cents per lead or crazy numbers like that and you feel like your ads aren't doing as well. Let's look at the industry numbers as well as my general experience. More specific numbers are sometimes listed in the individual industry sections.
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P.O. Box 270755, Louisville CO • 80027 ph.(720) 432-4632 • andrea@andreavahl.com
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