In this section we’ll cover the different strategies you may want to use for different niches and objectives.  We’ll also talk about how the Apple iOS update may change these strategies.

This section is all live demo and gives a tour of the Ads Manager and the Business Manager and how they fit together.  We also talk about how to connect accounts if you are running ads for clients.

In this section, we go into an overview of ad strategy and plan for leads and sales. We also cover lead generation vs conversion ads and longer campaigns vs shorter campaigns. Finally, we will walk though some example campaign designs.

In this section, we’ll cover targeting your customer, split testing recap, keyword research, ad targeting tips, and audience ideas.

In this section, we’ll define split testing, walk through some split testing best practices, methods, and naming conventions. And then we’ll end with a split testing flow example.