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Live Session Recordings

Here are the recordings from the LIVE sessions we have done in the spring of 2021.  These recordings may also be plugged in at other points in the course, but I’ve got them all here for your convenience.

If you have not yet signed up for the sessions, you can do that here:  Zoom registration

March 31st: Analysis of Strategies – General Strategy, B2B, B2C, Lead Generation, Sales and more (plus adjusting for the Apple changes)
April 7th: Overview of Ads Manager and Business Manager – tour, how they work together
April 14th: Deeper dive into Lead Generation and Purchase ads
April 21st: Deep dive into Targeting – Audiences and keywords
April 28th: Split Testing – Live demo and approach
May 5th: YouTube, Google and LinkedIn Ads- Diversifying
May 12th: Reports – Troubleshooting, viewing, creating
May 19th: Troubleshooting all types of issues
 

Analysis of Strategies

In this section we’ll cover the different strategies you may want to use for different niches and objectives.  We’ll also talk about how the Apple iOS update may change these strategies.

Overview of the Ads Manager and Business Manager

This section is all live demo and gives a tour of the Ads Manager and the Business Manager and how they fit together.  We also talk about how to connect accounts if you are running ads for clients.

Resources:

Visit the introductory course material for more information

Deeper Dive into Lead Generation and Purchase Ads

In this section, we go into an overview of ad strategy and plan for leads and sales. We also cover lead generation vs conversion ads and longer campaigns vs shorter campaigns. Finally, we will walk though some example campaign designs.

Resources:

Visit the introductory course material for more information

Deep Dive into Targeting – Audiences and Keywords

In this section, we’ll cover targeting your customer, split testing recap, keyword research, ad targeting tips, and audience ideas.

Resources:

Visit the introductory course material for more information

Split Testing – Live Demo and Approach

In this section, we’ll define split testing, walk through some split testing best practices, methods, and naming conventions. And then we’ll end with a split testing flow example.

Resources:

Visit the introductory course material for more information

Open Q&A

Open Q&A on managing campaigns and clients.
 

Resources:

Visit the introductory course material for more information

Reports – Troubleshooting, Viewing, Creating

In this section we’ll cover setting up Facebook Ad reports, understanding Facebook Ad reports, the inspect button, and some key numbers to watch.
 

Resources:

Visit the introductory course material for more information

Troubleshooting all Types of Issues

In this section we’ll cover solutions to common Facebook Ad Problems and reporting discrepancies.
 

Resources:

Visit the introductory course material for more information

Copyright © 2021 Andrea Vahl
P.O. Box 270755, Louisville CO  80027 ph.(720) 432-4632  andrea@andreavahl.com