The Step-by-Step System for Mastering Facebook Advertising and getting more Leads, Conversions, and Sales
Do You Feel Like You’re Just “Winging It” with Your Facebook Ads Strategy?
I get it. Facebook Advertising can be a challenge. It’s constantly changing, the ads manager has gotten more confusing and there is a lot of conflicting information on the web.
But, it’s STILL one of the most effective ways to reach your potential customers out there right now.
You might feel overwhelmed in knowing where to start.
See if any of this sound familiar…
You’re not sure about the best Facebook ads strategy to actually bring in more traffic, and more sales for your customers.
You feel frustrated about some of the technical details of Facebook ad management, like working with multiple clients, navigating the Facebook pixel, deciding on the best budget, using retargeting or custom audiences, and figuring out the Business Manager.
You’re confused about Facebook ad metrics. You might be thinking, “What do all those numbers mean, and which one tells me if my ad is actually effective?”
You’d like to learn how to use ads more effectively, and KNOW that you are getting the best results for your clients. You want to learn what strategies work for a variety of niches: Local, B2B, Event Promotion, Launching a Product, Health and Fitness, Authors, Realtors, Coaches, and more.
Whether you’re running Facebook ads for your own business, or you’re managing ads for your clients, I can bet you’re tired of feeling like you’re experimenting blindly. And you may be sick of trying to find up-to-date information WITHOUT the HYPE.
Business in a Box: Facebook Ads Strategy, Real-World Ads Tactics and Business Building Lessons
Facebook Ad Strategy
Develop your personalized Ad Strategy for your industry. With specific examples for B2C, B2B, Local Restaurants, Realtors, Online Launches, Dentists, Authors, Coaches, Consultants, and more.
Facebook Ad Tactics
Learn the latest tactics for targeting, split testing, using the pixel, setting your budget, launching campaigns, reading the analytics and creating ads that actually get results!
Analyze and Improve
Dive deep into the analytics and reports so that you know exactly how your campaigns are performing. Learn how to troubleshoot and scale your ads.
Run Your Own Business or Side Hustle
Start your OWN business and make money running Facebook ads for clients. You can do this business part time or full time and create your own future!
Step 1: Build your Facebook Ads Strategy Plan
When it comes to using Facebook ads, not having a plan is like throwing money away. In this section, I’ll walk you through exactly how to map out the Facebook ads strategy for your business. You’ll also see REAL WORLD examples of what works for a variety of industries, including authors, consultants, restaurants, dentists, online courses, workshops, events, e-commerce, Realtors, B2B and B2C businesses.
You will learn how to:
- Figure out what type of ads work best of your goals and your industry.
- Split test your ads to get the best possible results.
- Map out a customized Facebook ads strategy plan.
- Start converting your leads to sales by designing a smart marketing funnel for your business.
- Figure out exactly what metrics you need to pay attention to (and which ones you can ignore!) for each type of campaign.
- Set goals and calculate ROI for your Facebook ads, so you can use your ads to bring in more leads without breaking the bank.
Step 2: Learn Facebook Ad Tactics to Match Your Strategy.
In this section, we’ll dig into the specifics of creating, submitting, and running Facebook Ads and Instagram Ads.
You will learn how to:
- Get an ad running right away, using our quick-start guide.
- Use ads to get leads and sales, including brand awareness ads, traffic ads, conversion ads, lead generation ads, video ads, messenger ads, carousel ads, and Instagram ads.
- Use Custom Audiences and Lookalike Audiences to help your precisely target your ads.
- Create website retargeting campaigns, so you can show your ad to people who have visited your website.
- Set up conversion tracking to make sure you get a return on your investment (yes, we’ll show you how to get the Facebook pixel working on your site!)
- Troubleshoot ads that aren’t working, including problems like low reach, high conversion costs, low click-through rates, and more.
- Use Facebook Business Manager to run campaigns for your own business, or for your clients.
- Optimize all of your ad campaigns, to get the best results for the lowest possible cost.
Step 3: Analyze and Improve
Dive deep into the analytics and reports so that you know exactly how your campaigns are performing.
You will learn how to:
- Set up meaningful reports so that you can see instantly what is and isn’t working
- Compare metrics to see exactly when to shut down underperforming ads
- Use hidden features to see audience competition, first time impression ratio and audience saturation
- Audit your client’s accounts so that you can give quick results with your campaigns
- Understand what to test next to get better results
- Troubleshoot and scale your ads
Step 4: Run Your Own Business or Side Hustle
You’re getting a suite of tools to help you run your own Facebook ads business or agency, and start creating ad campaigns for clients. Report and proposal templates, swipe files, image creation templates, and more. Don’t reinvent the wheel – start taking on new clients now!
In this section, you will learn how to:
- Run ads for your clients (including the 4 things you must have to get started) and how to structure your services as a consultant or agency.
- Price your services, set up your fees, and write winning proposals that will get you the job. I give you my very best proposal template in this section!
- Set up campaigns for your clients, including tips on keeping your clients separated in your Facebook account.
- Create regular reports for clients, so they know exactly what you’re doing and what results they’re getting with their ad campaigns – including templates to make your job easier.
- Start getting clients as soon as possible (including my #1 method for getting clients for my own business)
Here’s what the members are saying:
“I highly recommend the Facebook Advertising Secrets Course. It is the most comprehensive FB ads training course you can take to learn the ins-and-outs of how to set up a campaign, but also gives valuable tips on strategy. Love the shorter video format so it’s easy to learn in short chunks during a regular business day or in evening.”
“I personally like the tone and voice of Andrea. It is different from many other so called experts out there who are not as “genuine”, ie they are more focused on trying to show how successful they are by showing off their wealth (cars, yachts etc) and talking about how much money they are making. Andrea is more focused on the content and the substance of the course/material that is covered. It is more about the process and structure which you can replicate rather than a promise of instant wealth and fortune from buying the course.”
“I appreciate the ease of the course, and the value of the course – it’s easy to follow along and to not get overwhelmed. So many on social media promise so many things…you provide true learning with true results. No Hype and No over promise.”
“I was concerned that this course would be worth the cost but I found it was definitely worth it. The course is clearly laid out, organized and the FB group is very helpful and Andrea answers personally many times. I would highly recommend because of the attention to detail and comprehensive nature of the course.”
“The course gives you all the information for running an agency and running facebook ads for clients. My concern was that the information was current and relative to my goals and most of the information was current – the small amount that wasn’t, was being updated. Support is awesome, Andrea is always available to answer questions and offer help. The private facebook group is a valuable resource.”
“This is such a complex subject and I was wondering if It will be clear enough for me. But it is great! And if I have any questions, there is the fb group.”
Why You Can Trust Me to Show You How to Use Facebook Ads to Grow Your Business
Hi, I’m Andrea Vahl, co-author of Facebook Marketing All-in-One for Dummies. And I’m sick of all the ridiculous Facebook Ads hype out there right now.
I’ve been running ads for clients for over 8 years and have experience in ALL types of markets – B2B, B2C, Local, Realtors, Authors, Consultants, Coaches, large budget, small budget, and everything in between.
My gift is explaining Facebook Ads strategy in a clear, easy-to-implement way. While making learning fun.
I’m an internationally-recognized author and speaker on Facebook Marketing and Facebook Advertising.
But it wasn’t always this way for me. I started my journey about 10 years ago after I had been laid off from my job and I had 2 small boys at home. I started blogging and created a business from scratch when I didn’t even know how to start my own business.
I started out part time and have now grown my business to full time with a team of people. I’m still running Facebook Ads for clients because I enjoy it so much. Best of all, I get to take time off whenever I want to be with my kids and family.
I’ve put everything I learned into this system so that others can have the flexibility and income they want.
I’ve been a full-time Facebook author, speaker, and consultant since 2009.
Now I’m proud to say that I have:
- Spoken all over the world about Facebook marketing and Facebook ads, including doing presentations at some of the largest conferences in the world (like Social Media Marketing World – 6 years in a row, Marketing Profs B2B Marketing Forum, Search Marketing Expo, BlogWorld, and more).
- Been featured on magazine sites like Inc. and Entrepreneur, and written guest articles for major online marketing blogs like Social Media Examiner, Copy Hackers, and Copyblogger.
- Run ad campaigns for a variety of large and small businesses that spend anywhere from $10 a day to over $5000 a day.
“For me this course has been a 10. I have learned so much that has translated into positive real world results. I am very happy and am getting my money’s worth and then some.”
“Your course is hands-down the best training I’ve come across for doing Facebook Ads.”
I asked my students:
“Would you recommend this course?”
Here’s what they said:
“Yes. Andrea has not only the knowledge to help in any situation, the experience to back it up, the ability to explain technical issues in an easy to understand way, but also the patience to keep adapting to any changes Facebook throws at us. Her experience on the “front line” when it comes to advertising on Facebook really shines through. Andrea rocks 😀 Seriously, if you want an easy to understand yet complete guide to advertising on Facebook then look no further.”
“Absolutely. It’s a great course, I found the modules and bonuses in agency section very helpful for the business development side of things and my business has grown since I signed up.”
“Yes! It gives you step by step instructions which are easy to follow unlike searching YouTube which can be extremely confusing.”
“Yes! and I have many times in my groups! This is an amazing course. You covered everything and the Premium Agency module is great – proposals, pricing, getting clients and troubleshooting. Also the advance tips are great. And, the certification which I’m going to take shortly.”
Which Option Works Best for You?
Agency Level
(most popular)
Includes:
- The Full FB Advertising Secrets Training Program Steps 1-4
- Support from the Facebook Community
- Facebook Ads Workbook
- “How to Use Facebook to Get Leads” e-book
- Beginner’s Guide to the Business Manager
- Instagram Advertising
- Facebook ROI Calculator
- Facebook Pixel Guide
- Certification Quiz for the Course
- How to Run Ads Effectively for Your Clients
- Proposal and Report Templates for Your Clients
- How to Package and Charge for Your Services
- Best Practices for Getting Facebook Ad Clients
$1997
(Payment Plans Available)
Fundamentals Level
Includes:
- The Full FB Advertising Secrets Training Program Steps 1-3
- Support from the Facebook Community
- Facebook Ads Workbook
- “How to Use Facebook to Get Leads” e-book
- Beginner’s Guide to the Business Manager
- Instagram Advertising
- Facebook ROI Calculator
- Facebook Pixel Guide
- Certification Quiz for the Course
How to Run Ads Effectively for Your ClientsProposal and Report Templates for Your ClientsHow to Package and Charge for Your ServicesBest Practices for Getting Facebook Ad Clients
$1497 Now $997
(Payment Plans Available)
Stay on the Cutting Edge – With UPDATED information
You probably already know that Facebook regularly changes its advertising policies, rules, and tools. I’ve heard from my members that a LOT of courses out there are out-of-date and not relevant anymore.
The best way to make sure you’re always up to date on the most recent and accurate information about Facebook ads is to invest a course that does frequent updates to the course materials – and that’s exactly what I do with FB Advertising Secrets.
I update the course at least twice a year, and when you join FB Advertising Secrets, you’ll get one full year of access to all the new information I publish in the membership site. After that, you have the option to renew on an annual basis to get access to my additional updates to FB Advertising Secrets.
The best part is, you also have access to the supportive Facebook Group to get any specific questions answered.
Questions During the Course?
Help Is Just a Few Clicks Away.
When you’re learning how to run Facebook ads, having a supportive group to help you when you get stuck is PRICELESS.
When you join FB Advertising Secrets, you’ll get access to our exclusive Facebook community for one full year. This is a group of over 400 entrepreneurs who can help you celebrate your successes and troubleshoot Facebook ad problems – whether you’re running ads for your own business, or for your clients’ businesses.
I personally comment and connect with you in this Facebook group, and you’ll get very specific advice from me when you post your questions.
Current members have told me that just getting access to this group is worth the price of the entire program!
“Andrea rocks Facebook Marketing. She has her finger on the pulse of what is working right now for companies on Facebook and she can teach it to you in an easy-to-understand and entertaining way. If you want to reach your customers and get more leads on Facebook, Andrea will show you how. Two huge thumbs up for this likeable lady!”
“Andrea knows Facebook inside and out. She has a great way of explaining how marketers can use Facebook to maximize their business and breaks it down into snackable chunks that you can take action on, quickly and easily. I’ve seen her courses and invited her to present to my clients and she always delivers amazing information!”
When You Sign Up Today, You’ll Also Get These Exclusive Bonuses:
Basic Level Bonuses:
Facebook Advertising Workbook
Facebook Pixel Guide
Daily, Weekly, Monthly Checklists
Facebook ROI Calculator to determine how profitable your ad campaign should be
Facebook Terms Infographic
Value: $247
Agency Level Bonuses and Resources:
Facebook Advertising Pricing Workbook
Proposal Templates – Report Templates
Getting Started Checklist
SWIPE FILE for designing powerful Ads
Canva Ad Image Template
(in addition to all the Basic Level bonuses)
Value: $347
SUPER Bonus: Certification Quiz for the Course
Test your knowledge and receive a certificate when you receive a passing score of 80% or above. This is a great way to make sure you absorb the material and gives you added credibility if you are running ads for clients. Certification does make a difference with clients – our current members who manage ads for their clients have told us that having this certification wins them business on a regular basis!
Which Option Works Best for You?
Agency Level
(most popular)
Includes:
- The Full FB Advertising Secrets Training Program Steps 1-4
- Support from the Facebook Community
- Facebook Ads Workbook
- “How to Use Facebook to Get Leads” e-book
- Beginner’s Guide to the Business Manager
- Instagram Advertising
- Facebook ROI Calculator
- Facebook Pixel Guide
- Certification Quiz for the Course
- How to Run Ads Effectively for Your Clients
- Proposal and Report Templates for Your Clients
- How to Package and Charge for Your Services
- Best Practices for Getting Facebook Ad Clients
$1997
(Payment Plans Available)
Fundamentals Level
Includes:
- The Full FB Advertising Secrets Training Program Steps 1-3
- Support from the Facebook Community
- Facebook Ads Workbook
- “How to Use Facebook to Get Leads” e-book
- Beginner’s Guide to the Business Manager
- Instagram Advertising
- Facebook ROI Calculator
- Facebook Pixel Guide
- Certification Quiz for the Course
How to Run Ads Effectively for Your ClientsProposal and Report Templates for Your ClientsHow to Package and Charge for Your ServicesBest Practices for Getting Facebook Ad Clients
$1497 Now $997
(Payment Plans Available)
My Hassle-Free Guarantee for FB Advertising Secrets
On the fence about joining us for FB Advertising Secrets? I want to give you every chance to try the program with confidence, so I’m offering a totally hassle-free guarantee.
If you decide FB Advertising Secrets isn’t a good fit for you within the first 30 days after your purchase, I’ll refund your money. You don’t need to jump through a bunch of hoops, or show your work….just ask for a refund, and you’ll get one promptly.
Frequently Asked Questions
About FB Advertising Secrets
“Is this course for beginners?”
Yes, if you’re a beginner with Facebook ads, or you fall into the “intermediate” category, this is the perfect course for you. We touch on advanced topics in the course, but super advanced material isn’t our focus.
“How does this course differ from the free courses out there?”
Unfortunately a lot of information out there on the web that you get for free is out of date and you can sometimes get confusing mixed messages. It can be extremely time consuming to find the current information. Some sites, like Facebook themselves for example, have their own agenda when telling you what tactics are best – and they aren’t often the best tactics. My course is updated at least twice a year and the Facebook group that you get for support is priceless.
“How long will I have access to the course?”
Your initial course fee covers the first year of access to the learning modules and the Facebook community. After that, you pay just $397 a year to get free updates and continued access to the program (at both the basic and agency levels).
“How long does it take to complete the material?”
This varies widely from student to student, and the course is entirely self-paced. You have one full year to complete the course (or you can get more time, if you renew for an additional year!)
The program includes around 15 to 20 hours of video training. I also offer transcripts and slides, so you can consume the content in different ways. You can easily complete the course in your spare time So you can do this in your spare time if you have a full time job.
“What is the difference between the agency package and the basic package?”
Everything in the Basic version is included in the Agency version. The Agency version also includes additional training on building your own business running Facebook ads for clients. This section includes things like proposal templates, report templates, lessons on pricing your services, and advice on getting new clients.
“How current is the content of FB Advertising Secrets?”
I update the course at least twice a year (you get access to all the updates during the 1-year access for the course). I have been redoing all the material in October of 2020.
I also alert you to new developments and changes to Facebook Ads through the Facebook Group, so you know you are always using the latest strategies.
“Will I be automatically renewed at the end of one year?”
No, you will have to re-enroll to continue your access. So if you do not want to have continued access, you just do nothing and your access will be removed after a year. You will get email notifications to re-enroll when your time is approaching renewal.
“Hands-down, Andrea Vahl is my go-to Facebook advertising expert. Not only does she run successful ad campaigns for my businesses; she also runs them for all of my clients who spend hundreds of thousands of dollars a year on Facebook.”
“I give it a 10. Not only is the course well organized and easy to follow, it taught me exactly what I needed to keep my clients who suddenly found themselves needing to advertise in order to reach their target audience in the news feed. Because of your course, I could confidently tell my clients that I could handle their Facebook advertising needs. I didn’t have to turn away their business.”
“First off, we LOOOOOVE YOU! Out of all the social media peeps we’ve hired, you are the only person who hasn’t disappointed, and we reference your info again and again.”
“Andrea’s Facebook Ad strategies work. My first big program launch was a huge success, generating multiple 5-figures in revenue and more than I had earned previously in a month in my business. My secret weapon? Andrea! She ran a list-building campaign with a 57% opt in rate, generating quality leads at a low cost…. driving hundreds of people to my webinars. If you have the opportunity to work with Andrea or to participate in her Facebook Ad training, grab it with both hands – Facebook Ad Strategy is, quite literally, one of her many Superpowers.”
Which Option Works Best for You?
Agency Level
(most popular)
Includes:
- The Full FB Advertising Secrets Training Program Steps 1-4
- Support from the Facebook Community
- Facebook Ads Workbook
- “How to Use Facebook to Get Leads” e-book
- Beginner’s Guide to the Business Manager
- Instagram Advertising
- Facebook ROI Calculator
- Facebook Pixel Guide
- Certification Quiz for the Course
- How to Run Ads Effectively for Your Clients
- Proposal and Report Templates for Your Clients
- How to Package and Charge for Your Services
- Best Practices for Getting Facebook Ad Clients
$1997
(Payment Plans Available)
Fundamentals Level
Includes:
- The Full FB Advertising Secrets Training Program Steps 1-3
- Support from the Facebook Community
- Facebook Ads Workbook
- “How to Use Facebook to Get Leads” e-book
- Beginner’s Guide to the Business Manager
- Instagram Advertising
- Facebook ROI Calculator
- Facebook Pixel Guide
- Certification Quiz for the Course
How to Run Ads Effectively for Your ClientsProposal and Report Templates for Your ClientsHow to Package and Charge for Your ServicesBest Practices for Getting Facebook Ad Clients
$1497 Now $997
(Payment Plans Available)
“Andrea is incredibly knowledgeable about social media in general and Facebook in particular. Not only that, but because she has a background as an “Edutainer,” her presentation skills excel far beyond your typical speaker. She is engaging, funny, learned, wise and just plain fun to listen to. By the end of her presentation you feel invigorated and excited – like you have not only learned something, but have been entertained in the process.”
To see if something is actually wrong with your results, you may need to have the right expectations. Sometimes you hear people talk of 1 cent per clicks and 10 cents per lead or crazy numbers like that and you feel like your ads aren't doing as well. Let's look at the industry numbers as well as my general experience. More specific numbers are sometimes listed in the individual industry sections.
Copyright © 2021 Andrea Vahl
P.O. Box 270755, Louisville CO • 80027 ph.(720) 432-4632 • andrea@andreavahl.com
Already a Member? Login here
Testimonials • Terms of Service • Privacy Policy