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The Step-by-Step System for Mastering Facebook Advertising and getting more Leads, Conversions, and Sales

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SIGN UP BY MAY 15TH!

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Do You Feel Like You’re Just “Winging It” with Your Facebook Ads Strategy?

Andrea VahlI get it.  Facebook Advertising can be a challenge.  It’s constantly changing, the ads manager has gotten more confusing and there is a lot of conflicting information on the web.

But, it’s STILL one of the most effective ways to reach your potential customers out there right now.

You might feel overwhelmed in knowing where to start.

See if any of this sound familiar…

Checkmark2You’re not sure about the best Facebook ads strategy to actually bring in more traffic, and more sales for your customers.

Checkmark2You feel frustrated about some of the technical details of Facebook ad management, like working with multiple clients, navigating the Facebook pixel, deciding on the best budget, using retargeting or custom audiences, and figuring out the Business Manager.

Checkmark2You’re confused about Facebook ad metrics. You might be thinking, “What do all those numbers mean, and which one tells me if my ad is actually effective?”

Checkmark2You’d like to learn how to use ads more effectively, and KNOW that you are getting the best results for your clients.  You want to learn what strategies work for a variety of niches: Local, B2B, Event Promotion, Launching a Product, Health and Fitness, Authors, Realtors, Coaches, and more.

Whether you’re running Facebook ads for your own business, or you’re managing ads for your clients, I can bet you’re tired of feeling like you’re experimenting blindly.  And you may be sick of trying to find up-to-date information WITHOUT the HYPE.

My Proven 3-Step System for
Confidence and Success with Facebook Ads

Facebook Ad Strategy

Develop a customized Ad Strategy for your clients’ specific industry and goals. Learn the winning strategies for different types of promotions and a variety of industries: B2C, B2B, Local Restaurants, Realtors, Dentists, Authors, Coaches, Consultants and more.

Facebook Ad Tactics

Discover the latest tactics that will get your clients a great ROI. Learn how to successfully do targeting, split testing, conversion tracking with pixels, set your budget, launching campaigns, read the analytics and create ads that convert!

Facebook Ads Agency and Consulting Training

Start, grow and scale your agency or consulting business and make a great income running Facebook ads for clients. You’ll learn my proven formula for getting clients, keeping your pipeline full, writing proposals, profitable pricing and packaging, reporting to clients and much more. Make all the income you need to live the lifestyle you want!

1Step 1: Create a Winning Facebook Ads Strategy

When it comes to using Facebook ads, you can’t afford a trial and error approach. It’s your clients’ dollars and your reputation — too much is at stake.

The worst thing that can happen is that your client trusts you, spends money on a campaign, and gets dismal results. You risk losing that client forever, as well as their referrals…

You need a proven strategy that is customized to the type of promotion you are doing and the business type you are serving.

In this section, I’ll walk you through exactly how to create a Facebook ads strategy customized to your client’s unique goals and business niche.

You’ll see REAL WORLD examples of what works for a variety of industries, from local businesses, to authors, consultants, restaurants, realtors, dentists, health and wellness professionals, B2B, and B2C, and for a variety of promotions including online courses, product launches, workshops, events, book launches, e-commerce, and promoting a Facebook group.

By the end of this training, you’ll have the confidence and knowledge to run a variety of campaign types for a variety of business niches.

You’ll learn how to:

  • Map out a customized Facebook ads strategy that creates successful results
  • Determine what type of ads work best for specific goals and business niches
  • Design sales and marketing funnels that convert leads to sales
  • Use split tests to optimize performance
  • Set goals and calculate the ROI for your Facebook ads, so you can get great results while staying within your client’s budget
  • Understand what metrics you need to pay attention to (and which to ignore!) for each type of campaign

2Step 2: Execute Your Strategy with Tactics That Get Results

In this section, you’ll learn the A-Z’s of how to create, submit, and run successful Facebook Ad and Instagram Ad campaigns.

This is where the rubber meets the road. The right strategy is the first step, but you need to know the right tactics in order to execute it seamlessly.

You’ll learn how to:

  • Create eye-catching ads that engage your audience while generating hot leads and sales
  • Create different types of ads including brand awareness ads, traffic ads, conversion ads, lead generation ads, video ads, messenger ads, carousel ads, and Instagram ads
  • Boost your posts (and make them even better!) so they engage the right audience
  • Precisely target your ads with the right Custom Audiences and Lookalike Audiences
  • Create effective retargeting campaigns to retarget website visitors
  • Set up conversion tracking with pixels so you can track your client’s ROI (yes, we’ll show you how to get the Facebook pixel working on your site!)
  • Troubleshoot ads, resolving problems like low reach, high conversion costs, low click-through rates, and more
  • Use Facebook Business Manager to run campaigns for your clients
  • Understand Facebook Ad Reports so you can identify if an ad is working or not and why
  • Optimize your ad campaigns, so you get the best results for the lowest cost

3Step 3: RUN YOUR PROFITABLE FACEBOOK ADS AGENCY OR CONSULTING BUSINESS

Learning how to create the right strategy and execute it with the right tactics are the first two steps. The third, most critical step is knowing how to run a profitable ad agency or consulting business.

Our tools will help you run a profitable agency and bring in all the clients you need.

In this section, you’ll learn how to:

  • Land new clients, using my #1 proven strategy (that I still use today to get business!)
  • Stand out both on and offline so you are the front runner
  • Price, package and structure your services for high profitability
  • Write winning proposals that land you the contract (using my top notch proposal template!)
  • Run successful ad campaigns for your clients (including the 4 essentials you must have in place from the start)
  • Set up campaigns for your clients seamlessly and keep them separated in your Facebook account
  • Successfully manage clients with multiple ads
  • Create regular reports for clients, so they know exactly what’s working and their ROI
  • Plus, you’ll get my proposal and report templates, swipe files, image creation templates, and more, saving you hours of time and energy!

The most successful people model those who have gone before them and achieved results. You’ll get insider’s access to my full playbook, showing you exactly how I set up and run my profitable Facebook Ads agency

Here’s what the members are saying:

“I highly recommend the Facebook Advertising Secrets Course. It is the most comprehensive FB ads training course you can take to learn the ins-and-outs of how to set up a campaign, but also gives valuable tips on strategy. Love the shorter video format so it’s easy to learn in short chunks during a regular business day or in evening.”

Katarina Wright

“I personally like the tone and voice of Andrea. It is different from many other so called experts out there who are not as “genuine”, ie they are more focused on trying to show how successful they are by showing off their wealth (cars, yachts etc) and talking about how much money they are making. Andrea is more focused on the content and the substance of the course/material that is covered. It is more about the process and structure which you can replicate rather than a promise of instant wealth and fortune from buying the course.”

Christian Rostlund

“I appreciate the ease of the course, and the value of the course – it’s easy to follow along and to not get overwhelmed. So many on social media promise so many things…you provide true learning with true results. No Hype and No over promise.”

Kim VanderPoel

“I was concerned that this course would be worth the cost but I found it was definitely worth it. The course is clearly laid out, organized and the FB group is very helpful and Andrea answers personally many times. I would highly recommend because of the attention to detail and comprehensive nature of the course.”

Jeff Webbe

“The course gives you all the information for running an agency and running facebook ads for clients. My concern was that the information was current and relative to my goals and most of the information was current – the small amount that wasn’t, was being updated. Support is awesome, Andrea is always available to answer questions and offer help. The private facebook group is a valuable resource.”

Charles Stanford

“This is such a complex subject and I was wondering if It will be clear enough for me. But it is great! And if I have any questions, there is the fb group.”

Tamara Boschung

Why You Can Trust Me to Show You How to Use Facebook Ads to Grow Your Business

Hi, I’m Andrea Vahl, co-author of Facebook Marketing All-in-One for Dummies.  And I’m sick of all the ridiculous Facebook Ads hype out there right now.  

I’ve been running ads for clients for over 8 years and have experience in ALL types of markets – B2B, B2C, Local, Realtors, Authors, Consultants, Coaches, large budget, small budget, and everything in between.

My gift is explaining Facebook Ads strategy in a clear, easy-to-implement way.  While making learning fun. 

I’m an internationally-recognized author and speaker on Facebook Marketing and Facebook Advertising.  

But it wasn’t always this way for me.  I started my journey about 10 years ago after I had been laid off from my job and I had 2 small boys at home.  I started blogging and created a business from scratch when I didn’t even know how to start my own business.

I started out part time and have now grown my business to full time with a team of people. I’m still running Facebook Ads for clients because I enjoy it so much.  Best of all, I get to take time off whenever I want to be with my kids and family.

I’ve put everything I learned into this system so that others can have the flexibility and income they want.

I’ve been a full-time Facebook author, speaker, and consultant since 2009.

Now I’m proud to say that I have:

  • Spoken all over the world about Facebook marketing and Facebook ads, including doing presentations at some of the largest conferences in the world (like Social Media Marketing World – 6 years in a row, Marketing Profs B2B Marketing Forum, Search Marketing Expo, BlogWorld, and more).
  • Been featured on magazine sites like Inc. and Entrepreneur, and written guest articles for major online marketing blogs like Social Media Examiner, Copy Hackers, and Copyblogger.
  • Run ad campaigns for a variety of large and small businesses that spend anywhere from $10 a day to over $5000 a day.

“For me this course has been a 10. I have learned so much that has translated into positive real world results. I am very happy and am getting my money’s worth and then some.”

Betty-Anne Whipp

BettyAnneWhipp.com

“Your course is hands-down the best training I’ve come across for doing Facebook Ads.”

Kelly Ward

digitalKonline.com

I asked my students:

“Would you recommend this course?”

Here’s what they said:

“Yes. Andrea has not only the knowledge to help in any situation, the experience to back it up, the ability to explain technical issues in an easy to understand way, but also the patience to keep adapting to any changes Facebook throws at us. Her experience on the “front line” when it comes to advertising on Facebook really shines through. Andrea rocks 😀 Seriously, if you want an easy to understand yet complete guide to advertising on Facebook then look no further.”

Clive Jones

“Absolutely. It’s a great course, I found the modules and bonuses in agency section very helpful for the business development side of things and my business has grown since I signed up.”

Keith Tomasek

“Yes! It gives you step by step instructions which are easy to follow unlike searching YouTube which can be extremely confusing.”

Tatiyana Hodges

“Yes! and I have many times in my groups! This is an amazing course. You covered everything and the Premium Agency module is great – proposals, pricing, getting clients and troubleshooting. Also the advance tips are great. And, the certification which I’m going to take shortly.”

Jo Ann Toporski

Which Option Works Best for You?

PLEASE NOTE: Registration for FB Advertising Secrets ends on May 15th at midnight.
If you’re going to join us, you must sign up by that deadline.

Basic Level

Learn How to Run Ads for Your
Own Business

Includes:
  • The Full FB Advertising Secrets Training Program
  • Support from the Facebook Community
  • Facebook Ads Workbook
  • “How to Use Facebook to Get Leads” e-book
  • Beginner’s Guide to the Business Manager
  • Facebook ROI Calculator
  • Facebook Pixel Guide
  • Certification Quiz for the Course
  • How to Run Ads Effectively for Your Clients
  • Proposal and Report Templates for Your Clients
  • How to Package and Charge for Your Services
  • Best Practices for Getting Facebook Ad Clients
  • 12 Weeks of Group and One-on-One Coaching

$997

Agency Level

Learn How to Run Facebook Ads
for Clients (most popular)

Includes:
  • The Full FB Advertising Secrets Training Program
  • Support from the Facebook Community
  • Facebook Ads Workbook
  • “How to Use Facebook to Get Leads” e-book
  • Beginner’s Guide to the Business Manager
  • Facebook ROI Calculator
  • Facebook Pixel Guide
  • Certification Quiz for the Course
  • How to Run Ads Effectively for Your Clients
  • Proposal and Report Templates for Your Clients
  • How to Package and Charge for Your Services
  • Best Practices for Getting Facebook Ad Clients 
  • 12 Weeks of Group and One-on-One Coaching

$1997 $1497

Masters Level

Everything PLUS 12 Weeks Personal
and Group Coaching

Includes:
  • The Full FB Advertising Secrets Training Program
  • Support from the Facebook Community
  • Facebook Ads Workbook
  • “How to Use Facebook to Get Leads” e-book
  • Beginner’s Guide to the Business Manager
  • Facebook ROI Calculator
  • Facebook Pixel Guide
  • Certification Quiz for the Course
  • How to Run Ads Effectively for Your Clients
  • Proposal and Report Templates for Your Clients
  • How to Package and Charge for Your Services
  • Best Practices for Getting Facebook Ad Clients 
  • 12 Weeks of Group and One-on-One Coaching

$5000

Stay on the Cutting Edge – With UPDATED information

You probably already know that Facebook regularly changes its advertising policies, rules, and tools. I’ve heard from my members that a LOT of courses out there are out-of-date and not relevant anymore.

The best way to make sure you’re always up to date on the most recent and accurate information about Facebook ads is to invest a course that does frequent updates to the course materials – and that’s exactly what I do with FB Advertising Secrets.

I update the course at least twice a year, and when you join FB Advertising Secrets, you’ll get one full year of access to all the new information I publish in the membership site.  After that, you have the option to renew on an annual basis to get access to my additional updates to FB Advertising Secrets.

The best part is, you also have access to the supportive Facebook Group to get any specific questions answered.

Questions During the Course?
Help Is Just a Few Clicks Away.

Andrea VahlWhen you’re learning how to run Facebook ads, having a supportive group to help you when you get stuck is PRICELESS.

When you join FB Advertising Secrets, you’ll get access to our exclusive Facebook community for one full year. This is a group of over 400 entrepreneurs who can help you celebrate your successes and troubleshoot Facebook ad problems – whether you’re running ads for your own business, or for your clients’ businesses.

I personally comment and connect with you in this Facebook group, and you’ll get very specific advice from me when you post your questions.

Current members have told me that just getting access to this group is worth the price of the entire program!

“Andrea rocks Facebook Marketing. She has her finger on the pulse of what is working right now for companies on Facebook and she can teach it to you in an easy-to-understand and entertaining way. If you want to reach your customers and get more leads on Facebook, Andrea will show you how. Two huge thumbs up for this likeable lady!”

Dave Kerpen

Founder & CEO, Likeable Local, NY Times Best-Selling Author & Speaker

“Andrea knows Facebook inside and out. She has a great way of explaining how marketers can use Facebook to maximize their business and breaks it down into snackable chunks that you can take action on, quickly and easily. I’ve seen her courses and invited her to present to my clients and she always delivers amazing information!”

Kim Garst

KimGarst.com

When You Sign Up Today, You’ll Also Get These Exclusive Bonuses:

Basic Level Bonuses:

Facebook Advertising Workbook

Facebook Pixel Guide

Daily, Weekly, Monthly Checklists 

Facebook ROI Calculator to determine how profitable your ad campaign should be

Facebook Terms Infographic

 

Value:  $247

Agency Level Bonuses and Resources:

Facebook Advertising Pricing Workbook

Proposal Templates – Report Templates

Getting Started Checklist 

SWIPE FILE for designing powerful Ads

Canva Ad Image Template

(in addition to all the Basic Level bonuses)

 

Value:  $347

SUPER Bonus: Certification Quiz for the Course

Test your knowledge and receive a certificate when you receive a passing score of 80% or above. This is a great way to make sure you absorb the material and gives you added credibility if you are running ads for clients. Certification does make a difference with clients – our current members who manage ads for their clients have told us that having this certification wins them business on a regular basis!

Which Option Works Best for You?

PLEASE NOTE: Registration for FB Advertising Secrets ends on May 15th at midnight.
If you’re going to join us, you must sign up by that deadline.

Basic Level

Learn How to Run Ads for Your
Own Business

Includes:
  • The Full FB Advertising Secrets Training Program
  • Support from the Facebook Community
  • Facebook Ads Workbook
  • “How to Use Facebook to Get Leads” e-book
  • Beginner’s Guide to the Business Manager
  • Facebook ROI Calculator
  • Facebook Pixel Guide
  • Certification Quiz for the Course
  • How to Run Ads Effectively for Your Clients
  • Proposal and Report Templates for Your Clients
  • How to Package and Charge for Your Services
  • Best Practices for Getting Facebook Ad Clients
  • 12 Weeks of Group and One-on-One Coaching

$997

Agency Level

Learn How to Run Facebook Ads
for Clients (most popular)

Includes:
  • The Full FB Advertising Secrets Training Program
  • Support from the Facebook Community
  • Facebook Ads Workbook
  • “How to Use Facebook to Get Leads” e-book
  • Beginner’s Guide to the Business Manager
  • Facebook ROI Calculator
  • Facebook Pixel Guide
  • Certification Quiz for the Course
  • How to Run Ads Effectively for Your Clients
  • Proposal and Report Templates for Your Clients
  • How to Package and Charge for Your Services
  • Best Practices for Getting Facebook Ad Clients 
  • 12 Weeks of Group and One-on-One Coaching

$1997 $1497

Masters Level

Everything PLUS 12 Weeks Personal
and Group Coaching

Includes:
  • The Full FB Advertising Secrets Training Program
  • Support from the Facebook Community
  • Facebook Ads Workbook
  • “How to Use Facebook to Get Leads” e-book
  • Beginner’s Guide to the Business Manager
  • Facebook ROI Calculator
  • Facebook Pixel Guide
  • Certification Quiz for the Course
  • How to Run Ads Effectively for Your Clients
  • Proposal and Report Templates for Your Clients
  • How to Package and Charge for Your Services
  • Best Practices for Getting Facebook Ad Clients 
  • 12 Weeks of Group and One-on-One Coaching

$5000

My Hassle-Free Guarantee for FB Advertising Secrets

Satisfaction GuaranteeOn the fence about joining us for FB Advertising Secrets? I want to give you every chance to try the program with confidence, so I’m offering a totally hassle-free guarantee.

If you decide FB Advertising Secrets isn’t a good fit for you within the first 30 days after your purchase, I’ll refund your money. You don’t need to jump through a bunch of hoops, or show your work….just ask for a refund, and you’ll get one promptly.

Frequently Asked Questions
About FB Advertising Secrets

“Is this course for beginners?”

Yes, if you’re a beginner with Facebook ads, or you fall into the “intermediate” category, this is the perfect course for you. We touch on advanced topics in the course, but super advanced material isn’t our focus.

“How does this course differ from the free courses out there?”

Unfortunately a lot of information out there on the web that you get for free is out of date and you can sometimes get confusing mixed messages.  It can be extremely time consuming to find the current information. Some sites, like Facebook themselves for example, have their own agenda when telling you what tactics are best – and they aren’t often the best tactics.  My course is updated at least twice a year and the Facebook group that you get for support is priceless.

“How long will I have access to the course?”

Your initial course fee covers the first year of access to the learning modules and the Facebook community. After that, you pay just $397 a year to get free updates and continued access to the program (at both the basic and agency levels).

“How long does it take to complete the material?”

This varies widely from student to student, and the course is entirely self-paced. You have one full year to complete the course (or you can get more time, if you renew for an additional year!)

The program includes around 15 to 20 hours of video training. I also offer transcripts and slides, so you can consume the content in different ways. You can easily complete the course in your spare time So you can do this in your spare time if you have a full time job.

“What is the difference between the agency package and the basic package?”

Everything in the Basic version is included in the Agency version. The Agency version also includes additional training on building your own business running Facebook ads for clients. This section includes things like proposal templates, report templates, lessons on pricing your services, and advice on getting new clients.

“How current is the content of FB Advertising Secrets?”

I update the course at least twice a year (you get access to all the updates during the 1-year access for the course). I have just added a lot of new material in January 2019 and the course got a complete overhaul in the last 14 months.

I also alert you to new developments and changes to Facebook Ads through the Facebook Group, so you know you are always using the latest strategies.

“Will I be automatically renewed at the end of one year?”

No, you will have to re-enroll to continue your access. So if you do not want to have continued access, you just do nothing and your access will be removed after a year. You will get email notifications to re-enroll when your time is approaching renewal.

“Hands-down, Andrea Vahl is my go-to Facebook advertising expert. Not only does she run successful ad campaigns for my businesses; she also runs them for all of my clients who spend hundreds of thousands of dollars a year on Facebook.”

Jim Kukral

“I give it a 10. Not only is the course well organized and easy to follow, it taught me exactly what I needed to keep my clients who suddenly found themselves needing to advertise in order to reach their target audience in the news feed. Because of your course, I could confidently tell my clients that I could handle their Facebook advertising needs. I didn’t have to turn away their business.”

Andrea Cooley

WebCopywriterForHire.com

“First off, we LOOOOOVE YOU! Out of all the social media peeps we’ve hired, you are the only person who hasn’t disappointed, and we reference your info again and again.”

Sophie Uliano

sophieuliano.com - Gorgeously Green

“Andrea’s Facebook Ad strategies work. My first big program launch was a huge success, generating multiple 5-figures in revenue and more than I had earned previously in a month in my business. My secret weapon? Andrea! She ran a list-building campaign with a 57% opt in rate, generating quality leads at a low cost…. driving hundreds of people to my webinars. If you have the opportunity to work with Andrea or to participate in her Facebook Ad training, grab it with both hands – Facebook Ad Strategy is, quite literally, one of her many Superpowers.”

Donna Mortiz

Socially Sorted - www.sociallysorted.com.au

Which Option Works Best for You?

PLEASE NOTE: Registration for FB Advertising Secrets ends on May 15th at midnight.
If you’re going to join us, you must sign up by that deadline.

Basic Level

Learn How to Run Ads for Your
Own Business

Includes:
  • The Full FB Advertising Secrets Training Program
  • Support from the Facebook Community
  • Facebook Ads Workbook
  • “How to Use Facebook to Get Leads” e-book
  • Beginner’s Guide to the Business Manager
  • Facebook ROI Calculator
  • Facebook Pixel Guide
  • Certification Quiz for the Course
  • How to Run Ads Effectively for Your Clients
  • Proposal and Report Templates for Your Clients
  • How to Package and Charge for Your Services
  • Best Practices for Getting Facebook Ad Clients
  • 12 Weeks of Group and One-on-One Coaching

$997

Agency Level

Learn How to Run Facebook Ads
for Clients (most popular)

Includes:
  • The Full FB Advertising Secrets Training Program
  • Support from the Facebook Community
  • Facebook Ads Workbook
  • “How to Use Facebook to Get Leads” e-book
  • Beginner’s Guide to the Business Manager
  • Facebook ROI Calculator
  • Facebook Pixel Guide
  • Certification Quiz for the Course
  • How to Run Ads Effectively for Your Clients
  • Proposal and Report Templates for Your Clients
  • How to Package and Charge for Your Services
  • Best Practices for Getting Facebook Ad Clients 
  • 12 Weeks of Group and One-on-One Coaching

$1997 $1497

Masters Level

Everything PLUS 12 Weeks Personal
and Group Coaching

Includes:
  • The Full FB Advertising Secrets Training Program
  • Support from the Facebook Community
  • Facebook Ads Workbook
  • “How to Use Facebook to Get Leads” e-book
  • Beginner’s Guide to the Business Manager
  • Facebook ROI Calculator
  • Facebook Pixel Guide
  • Certification Quiz for the Course
  • How to Run Ads Effectively for Your Clients
  • Proposal and Report Templates for Your Clients
  • How to Package and Charge for Your Services
  • Best Practices for Getting Facebook Ad Clients 
  • 12 Weeks of Group and One-on-One Coaching

$5000

“Andrea is incredibly knowledgeable about social media in general and Facebook in particular. Not only that, but because she has a background as an “Edutainer,” her presentation skills excel far beyond your typical speaker. She is engaging, funny, learned, wise and just plain fun to listen to. By the end of her presentation you feel invigorated and excited – like you have not only learned something, but have been entertained in the process.”

Viveka von Rosen

Author of LinkedIn Marketing: An Hour a Day

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